Friday, September 21, 2007

Lululemon




Fact. It is not possible to live in Vancouver without eventually purchasing something from Lululemon. I just bought my first pair of sweats there, and was frankly surprised I hadn't caved earlier.

Besides awesome yoga wear, they are also consistent with their philosophy. Everything (stores, graphics, people, etc) speaks about a healthy lifestyle, positive energy, friendly, fun, passion. This can be summed up in their manifesto (shown above). This image is also on their packaging, a reusable fabric bag, laminated on front and back. Ah, so much to love.

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