Sunday, March 04, 2007

Base Design




I always admire design companies that embrace the whole field. Base Design is one of them. Starting in Brussels, they now have offices in New York, Barcelona, Madrid and Paris. Read their profile. They do it all. They do it well. They live large.

I recently ran into Base's identity design for a MoMA exhibit, On-Site: New Architecture in Spain, and was intrigued. Each of the colourful cubes reflects a different component of the exhibit. They worked on all aspects of the exhibit, from invitations and merchandising to bus ads and billboards.

I also like the identity redesigned for Karen Karch, using high-impact typography, imagery, packaging and web design.

Their work is consistently bold and thoughtful, rare and inspiring. Explore their site; it's full of goods.

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