Made Thought

I mentioned Made Thought (London) yesterday; they linger on my mind. I had to post again. Soooo what do I love about them (besides the fantastic folding letters as shown above)?

1. A simple website with strikingly gorgeous full-bleed photos.
2. Diagonal horizons, diagonal folds, slashes in titles.
3. A luscious gray background in all photographs.
4. New colour palettes.
5. White on white, black on black.
6. Large type. Yes! Go big!