Monday, January 14, 2008

Cafe Revive

The identity for Cafe Revive at Marks & Spencer was created years ago, but I still think it's rather brilliant. Can this be a formula? Repetitive action becomes simple icon becomes pattern. Sometimes it makes sense, sometimes it just feels too trendy. But in this case, it's all fun, and it's perfect.

Designed by Graphic Though Facility (London). They are also the genius behind Habitat.

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