V&A

I've had my eye on the Victoria and Albert Museum lately because of my nearing vacation to London. But, I have actually long been intrigued by the V&A. While in school, constantly flipping through design magazines, one of the first identity systems that caught my attention was for the V&A. I kept thinking, what is this Victoria and Albert Museum? How did it manage to obtain such an awesome leading in design? A place so classic in it's subject, so contemporary in it's graphic identity? It didn't make sense to me. But, I loved it. And still, their logo is one of my faves.